As a key factor in driving traffic to eCommerce websites, search engine optimisation (SEO) is kind of a big deal. With the right approach, SEO can drive high amounts of highly relevant traffic to your eCommerce site, increasing conversion and sales.
What is Ecommerce SEO?
Customization of your eCommerce website is vital while defining an online store. Expansion of your eCommerce business is activated by some fundamental standards which if took after vigorously will support your endeavor in the blink of an eye. Expressed beneath are some standard that will help you in the development of your regularly growing business.
Online shopping is increasing gigantic prevalence among the clients in this manner influencing the idea of eCommerce item to page improvement considerably more obviously compulsory. In this aggressive space, you should simply make your shopper agreeable by making a site that is anything but difficult to utilize and impeccably responsive. As it were, clients shouldn’t confront any bother while perusing through your online store.
Why is eCommerce SEO important?
In e-commerce there are several factors that are needed to achieve good results, such as social networks, also influence the recommendations that users receive from friends or acquaintances, which motivates to make the purchase of a product or service.
But within all the factors that are needed to achieve good results in electronic commerce, SEO, or also known as search engine positioning, should not be missing if you want to have a presence on the Internet.
Here is the ultimate list To Drive Organic Traffic to Your Ecommerce Website:
#1 Define What You’re Selling
Start by making a list of all the products and services you’re selling. This can be both broad and specific. I suggest you use a spreadsheet to create the list, which shouldn’t be very time consuming. Set aside about a half hour for the list. Broadly speaking from an SEO perspective, each page can only really target one search term. That means for each product and service you’re selling and each keyword you’re targeting, you need a page of content for it.
#2 Create Descriptive, Clean URLs for Users as well as Search Engines
ECommerce websites with strong SEO have unique and easy-to-understand URLs.
Parameterized or Dynamic URLs are considered to be “less friendly” to
search engines, are more difficult to index, and difficult to understand
#3 Product & Category Pages Should Have Unique Title Tags and Meta Descriptions
Not only should your URLs be short and keyword-driven, but your page titles and meta descriptions should also include your brand’s keywords and also be unique for every page.
Both the title and meta descriptions are important parts of your website that will surface on Google’s SERP — and the first things that will stand out among you and your competitors.
#4 Make your Website mobile friendly
Mobile is a huge aspect of your eCommerce site that you need to be focusing on. With more searches beginning on mobile now, not having a mobile-friendly site is going to be the death of many eCommerce merchants.
Also, not only are people searching on their phones, they are also buying on their phones. Therefore, if your eCommerce site isn’t optimized for mobile, you are going to lose out on a ton of customers, who will most likely turn to your competitors who do have mobile-friendly site
#5 Competitor research
To what extent should you be targeting your competitor’s keywords, and where? While virtually any solid SEO strategy will involve looking to other sites for keyword ideas, a strategy that relies too heavily on doing this will result in a failure to effectively promote your unique selling proposition and target unique keywords that your competitors haven’t tried yet.
In retail, you will need to go deeper than simple copycat keyword strategies if you want your product pages to do well. Unless you are selling exclusives, since other retailers are selling the same products, you will need to use unique keyword variations; otherwise, the search engines will have no reason to rank you over the same companies.
#6 On-page Optimization
On-page optimization is everything an eCommerce website can do to improve its rank in search results without
relying on off-page factors. On-page optimizations are the ranking
factors directly controlled by a website, making them a necessary first
step to successful eCommerce SEO. On-page
optimization includes all of the actions you take within your own web
pages to help your site rank better.
#7 Implement Pagination
You’ve heard it time and again: Infinite scrolling equals a better user experience. And it’s true. However, infinite scrolling is not ideal for usability and negatively affects your search results on desktop and mobile. But, as simple as it seems, there are a lot of opinions out there on what works best for e-commerce.
Pagination allows websites to divide content into smaller sections. By adding rel=”next”, rel=”prev” tags to specify which pages are part of a series, you’re helping the search engines understand the relationship between these pages
There’s a lot that goes into eCommerce SEO, and the sheer number of product pages makes it a challenge to keep up with the keyword research and execute it well. Start by tackling the keyword research, optimizing each page correctly and individually, and then diligently making sure you’re crossing off everything else on your eCommerce SEO checklist. There are only so many ways to get traffic — social media, paid ads, email or search. If you want your site to get hundreds, thousands or even hundreds of thousands of monthly visitors, you need to learn eCommerce SEO today. If you’re looking for a company to help you get to the top of the search engine rankings, Give SEO Ninja Softwares a try! With more than 5000+ satisfied clients and over 2000+ raving fans, our search engine optimization skills have been proven to help businesses just like yours find success online. We offer Premium Local SEO, E-Commerce SEO, and global SEO from startups to Corporate businesses. Our pricing is reasonable, high-retentionable and offer #1 Ranking on Google. Feel free for any queries or questions you may have to our 24/7 customer support. So if you don’t see results, we’ll give you your money back.