Search engine optimization and content marketing are one and the same. You can’t do SEO without content. No content? No rankings. And blogging is the cornerstone of content marketing. That’s why it’s so important to know how to optimize a blog post for SEO.
Optimizing a new blog post for SEO
Some bloggers start by researching keywords and then decide what to write. But it’s more common to start with an idea, a spark of inspiration, and then align the topic with a phrase. Writing optimized blog posts for both search engines and users is a skill. And like any other skill, it can be improved by practice. Despite what many people think, it’s not a difficult process. There are some simple steps to follow to ensure that everything you publish on your website or blog is SEO friendly. Below you can find all the 7 necessary tips you should follow if you want to have SEO friendly blog posts:
Tip #1: Create A Great Title
The title is the most important piece of your blog. Obviously the content needs to be outstanding, but if your title isn’t appealing nobody is going to click to read the content whether it’s from a link on social media, a search result or anything else. To attract audience your title has to be intriguing. It has to really entice them to want to click.
Tip #2: Keyword Research
Do a Keyword Research before you even choose the topic for your blog post. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords and Keyword Tool allows you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.
Tip #3: Optimizing Body Content
Make sure your body content is optimized to its fullest potential. Analyze what the blog post is about, and pick a handful of keywords to target. Make a list of those keywords to refer to as you start making edits to the copy. Remember: SEO is just as much about catering to your readers as it is to search engines, or even more so. Always approach your work with real humans in mind.
Tip #4: Using Images
In SEO for blog posts, images are often overlooked. Images break up your blocks of text and make your article more readable. They also give you the opportunity to put your keyword phrase in the ALT tag of each image. Include your keyword phrase in the filename of each image.
Tip #5: Using Internal Links
Linking to other content on your website will improve the SEO of your article. Why? Because links are vital to search engines. Google crawls your site using a bot (short for robot) that starts from your homepage. Google uses internal links on your site to understand what topics your site covers, how they relate to each other, and which is your most important content.
Tip #6: Using Shorter URL
Google’s algorithm only takes into account the first four or five words in a URL. It’s important your URL isn’t too long or else spiders might render it as spam. So, it’s best if you keep it short and include the keywords. You can also edit it if your original title was long. Moz recommends keeping your URLs under 100 characters.
Tip #7: Social Links
Over 74% of adults spend time on social networking sites. It looks unnatural if your site generates 1,000 links yet no one’s talking about it on social media. It’s important to generate a buzz for your posts before building links – otherwise you can trigger penalties / Google sand-boxing.
SEO is an ever changing and evolving strategy that takes dedication to stay on top of. However, these tried and true methods will most likely always matter in the eyes of Google and other major search engines. By implementing the tips laid out above, you can start making some significant progress in the search results, organic traffic, growing your business, readership etc. This has the potential to really change your website for the better this 2019.
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