In the eyes of Google not all websites are equal. Some sites get tons of search traffic from Google each day (Example: Wikipedia, Amazon, IMDB), while others are struggling to show up in the SERPs (Search Engine Result pages). There are two major factors influencing the performance / rankings of your website in search:
- Authority – The authority of a website is based on the number of external backlinks, the quality and relevance of these links.
- Content – The reason for that is people come to your site looking for something. The best and most valuable thing you can give them is quality content. The best and most valuable thing you can give them is quality content.
What is Page Authority?
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Higher value of page authority allow for single page get better ranking in search engines.
How to increase page authority?
You can increase page authority by having well researched keywords based on competitor analysis and search results. Back links are highly essential in increasing the page authority.You can get a higher page authority by getting more high authority links. Try to do some guest blogging on some high authority blogs in your niche.
If you are just beginning to blog then start with smaller blogs and you can use those articles as a reference when requesting to blog on bigger one.
About Page Authority Checker
“Page Authority Checker” will give you Page Authority of that Specific URL as well as Domain Authority. It is a free SEO tool that offers the easiest and fastest way to quickly check the authority of a website to give you a very strong indication how well a website can perform in Google.
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