If you’re a small business owner, you may know that optimizing your website for search engines is a proven method through which you can improve your site’s ranking in search engine results. Implementing the best SEO practices on your website can help increase brand visibility and improve organic traffic to your website. However, the reverse of this is also true: if you have implemented redundant SEO practices then it could result in issues like a higher bounce rate, low click-through-rate, and decrease in ranking.
There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time. Improvement doesn’t always come from making things right. In fact, the only way you’ll really improve is by failing, over and over again. Avoid these common SEO mistakes if you want to improve the search presence of your website:
#1 Improper Keyword Research
Most e-retailers focus on researching and using keywords that are more similar and related to the products that they sell. They miss considering the phrases or words that targeted audience will actually think and use to search for such products. Using generic keywords like laptops, shoes, bags etc. will fail to bring in the exact target users who can become buyers. You have to be specific like Dell Inspiron Laptops, Brown leather shoes, black laptop backpack bags, etc.
#2 Having Duplicate Contents
Duplicate content is content that appears in more than one place on the Internet. Having duplicate content on your website is bad for SEO and could get your content excluded from search results entirely. Search engines rarely show duplicate content, and when it appears, they must determine the original source of the piece. As a rule of thumb, be sure that all your content is unique and original; don’t reuse the same content on different areas of your website.
#3 Forgetting Mobile Users
Whether you’re a B2C or B2B brand, much of your audience is likely using a mobile device to find good content. If your content isn’t mobile friendly, the user experience will be negatively impacted. Take steps to ensure that your website and its content is mobile friendly and responsive. Also, focus on creating content for users that would typically use a mobile device.
#4 No Content Strategy
What is your content strategy? What’s that? You don’t know? If you can’t answer that question right off the bat then the answer is you have no content strategy and that is also the biggest SEO mistakes to avoid. The fact is that SEO and content are inseparable.
You need to have an active and responsive blog, indexed with targeted keywords and maximum visibility or your website will suffer. It’s like that question about a tree falling in the forest with no one around. If your website is in existence but has no plan of attack, how are you supposed to be successful?
#5 Lack of Social Media Presence
Social media activity is one of the many signals that Google uses to rank businesses. Promoting your blogs or webpages through Facebook, Twitter, Instagram, and other social media platforms is a great opportunity to create more exposure and buzz about your business.
#6 Not Optimizing Images and Videos
Remember our discussion on slow load times? One significant factor that may be contributing to your website loading slowly are unoptimized images and videos. Optimizing digital media improves load times and improves overall SEO ranking. To do this, format raster images as .jpg files and vector images as .png files. When writing alt text for images, include keywords so they contribute to your SEO.
When working with videos, you also need to think about optimizing them for SEO. Start by hosting all your video files in the same, single folder. Then, create a video site map that will assist search engines in indexing your videos. And as with images and their alt text, use strategic keywords in video meta descriptions. Consider also inserting a call to action.
#7 Missing or Poor Sitemaps
One of the common issues faced by new websites is that they have no sitemaps. They have a lot of loosely connected web pages, but no real structure connecting them. A sitemap tells search engines, like Google, how your site is arranged, and the best way to navigate through your website. If there is no sitemap, and different web pages aren’t linked together, a search engine may miss a webpage with the most relevant information, and you’ll miss out on traffic.
Start Fixing Your Website
When it comes to SEO, e-commerce sellers make endless varieties of mistakes. But, these 7 mistakes are the grievous ones that can stunt your store’s growth – both financially and reputation wise. So avoid them at any cost to grow your online store’s SEO presence. A regular site audit is an easy way of detecting such glaring gaps in your SEO and fixing them ASAP. If you haven’t been doing site audits so far, get into the habit now. Your site and its search visibility will thank you for it. If your company is small or new and it doesn’t have a designated internet marketing professional, SEO Ninja Softwares can help. With more than 5000+ satisfied clients and over 2000+ raving fans, our search engine optimization skills have been proven to help businesses just like yours find success online. We offer Premium Local SEO, E-Commerce SEO, and global SEO from startups to Corporate businesses. Our pricing is reasonable, high-retentionable and offer #1 Ranking on Google. Feel free for any queries or questions you may have to our 24/7 customer support. So if you don’t see results, we’ll give you your money back. We’d be happy to answer any questions you may have about our SEO pricing plans or any other queries, or the methods we use to improve your site’s visibility in search engines such as Google. Feel free to contact us at any time!