Must Read For Small Businesses
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Google PPC (Pay Per Click) is a strategical technique that allows you to bid on keywords in the search engines. Google AdWords (Google Ads) provides organizations and businesses a way to appear at the top position of Google’s search results page through a paid channel. Opting in Google PPC ads could get your website huge number of clicks just via paying a small fee per keyword. Google is the most broadly used search engine across the world, so Google AdWords (Google Ads) is the best desired choice for any business wishing to target the biggest audiences.
Assume you’re a Doctor in West Hartford and someone types in “Doctors in west Hartford” into Google.
With Google PPC advertisements, your listing appears at the top of the result as a “sponsored ad” and the user clicks on your result. You pick few keywords that a searcher might use on Google, then create an advert that will appear on the SERP based on those keywords.
Your business pays for the clicks and you now have the opportunity to convert your website visitor into a customer.
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